The beginning

From the outset, Honda has been at the forefront of the ATV revolution. Known for its groundbreaking innovations and unmatched reliability, Big Red’s pursuit of rider-centered design has continuously redefined the ATV experience. From the pioneering three-wheelers that set the stage to today’s advanced industry-leading four-wheelers, these machines are more than just vehicles – they’re trusted companions, built for every adventure, journey, and job.

In the late 1960s, after achieving immense success with its innovative motorcycles, Honda set out to expand its product line.

This led to the idea of creating a small, lightweight vehicle capable of handling rugged terrains without requiring the balance of a motorcycle.

Engineers envisioned a versatile machine for recreation, agriculture, and transport – areas where the bulky utility vehicles of the time often struggled.

The result was the US90, introduced in 1970 and later renamed the ATC90. This three-wheeled machine was revolutionary, featuring fat balloon tires and a lightweight design that allowed it to float over sand, mud, and snow – where traditional vehicles would often bog down. The ATC90 quickly gained a dedicated following, particularly among U.S. off-road enthusiasts.

Honda’s bold decision to utilize a three-wheel design enabled the ATC90’s unique simplicity and agility, making it highly capable across various terrains for both recreational and practical applications. However, as the popularity of the ATC90 grew, awareness of the stability challenges inherent to three-wheeled designs also rose. The nimbleness that made riding trails so thrilling also posed certain tipping risks.

The shift to four wheels

By the early 1980s, the limitations of the three-wheeled design, particularly in terms of stability, had become evident. Despite Honda's attempts to improve stability with wider rear axles and lower center-of-gravity configurations, three-wheelers remained susceptible to tipping, especially when ridden aggressively by inexperienced operators. Staying true to its commitment to safety and innovation, Honda was the first to tackle this issue. Although it may seem simple now, the addition of a fourth wheel was a revolutionary change at the time.

The industry’s first four-wheel ATV, Honda introduced the TRX200 in 1984. This shift marked a pivotal moment in ATV history, the design dramatically enhancing stability and control. The TRX200’s robust single-cylinder four-stroke engine, electric start, reverse gear, and front and rear racks made it an invaluable tool for countless tasks. And its instant popularity spurred the rapid development of a full line of four-wheel ATVs.

By 1986, Honda had launched the FourTrax series with two key models: the FourTrax 4x4, designed for demanding tasks such as farming and hunting, and the sportier FourTrax 250R, built more for racing and pure recreation. Throughout the early 1990s, the FourTrax family continued to expand, catering to diverse needs and solidifying Honda’s position as the leader in the ATV market, setting a new standard for competitors to follow.

As Honda refined its ATV lineup, it became evident that innovation in engineering was driving its success. Known for pioneering advancements in engine, transmission, and suspension technologies, Honda continued to push the envelope in terms of performance and reliability. One notable innovation was Honda’s longitudinally mounted engine, which enhanced efficiency by delivering power directly to the wheels. Now a hallmark throughout the ATV world, this design optimized both performance and durability. Honda also transformed suspension with fully independent systems for a smoother ride over rough terrain and introduced automatic push-button transmissions that make shifting more intuitive and accessible.

Durability has always been a central component of Honda’s engineering approach. Every Honda ATV is designed to withstand extreme conditions, incorporating features like reinforced steel frames and weather-resistant electrical systems. With the addition of Honda’s Pro-Connect cargo system, versatility has been further enhanced, making Honda ATVs equally dependable for work and play.

The modern era

Today, Honda’s ATVs set the benchmark for quality, innovation, and performance. Leading the lineup is the FourTrax Rubicon 700 4x4 Automatic – a top choice for riders who demand exceptional performance and reliability in a versatile, feature-rich package.

Modern Honda ATVs are equipped with advanced fuel injection systems for improved fuel efficiency and reduced emissions, alongside the latest rider-friendly technology. Select models offer Honda’s Electronic Power Steering and Electric Shift Program, as well as their automatic Dual-Clutch Transmission (DCT). This blend of innovation, durability, and rider-centric design ensures Honda remains at the forefront of the ATV market.

Work hard, play harder

Honda’s journey in the ATV market is a testament to its unwavering dedication to innovation, safety, and quality. From the trailblazing ATC90 three-wheeler to today’s sophisticated FourTrax four-wheelers, Honda has continually evolved to meet the needs of riders worldwide.

Whether you’re in search of a rugged workhorse for demanding tasks or a reliable partner for weekend adventures, Honda has an ATV that fits your lifestyle. As the market advances, one thing remains sure: Big Red will continue to innovate, creating ATVs that are just as good at getting the job done as they are at capturing the adventurous spirit within us all.