Become a Honda Dealer

In addition to strong market knowledge, successful business experience and financial ability, Honda dealership owners must have a strong business vision, demonstrated leadership and management skills and be capable of producing and executing a detailed business plan for the operation of the dealership.

It is important that the owners are involved in the day-to-day on-site management of the business. Honda dealership owners should have the ability to staff, train and motivate employees to meet and exceed Honda customers’ expectations of service and support.

The success of the business depends greatly on the direct focus and attention of the owner(s). Advertising and promoting the dealership’s activities and striving to constantly improve the dealership’s operations is imperative.

Presently, opportunities exist to represent the full line of Honda Motorcycles, All Terrain Vehicles (ATV) and Motor Scooters (MS). Side-by-Side (SxS) Product Lines are offered in selected markets and are not available for all new business opportunities at this time. Every dealer is expected to continuously display and promote a representative sample of every model of every authorized Honda Product Line.

Although approval is ultimately required by American Honda, the research to find the best facility / location is the responsibility of the dealer applicant. Your knowledge and understanding of the local market you are applying for will be a tremendous asset in determining where your dealership should be located.